As with everything produced by the Danish lifestyle publication, Kinfolk, 'The Entrepreneur’, as a product, is aesthetically stunning.
It’s undeniable that the book makes for a great decorative object – regardless of whether you leave the clean minimal dust jacket on or opt to peel it away, exposing the earthy tones of its sophisticated hardcover. It’s hardly surprising then that we’ve come to see it pop up so frequently on the Instagram grids of our favourite accounts in 2018. But once that visual appeal is stripped away, does it have any substance?
Author and Kinfolk co-founder Nathan Williams introduces ‘Kinfolk: The Entrepreneur’ by remembering a study in which Studs Terkel interviewed over 100 working Americans in an attempt to better understand what they do and how it makes them feel. Terkel concluded that work was ultimately a search; ‘in short, for a sort of life rather than a Monday through Friday sort of dying’.
It was this idea that inspired Kinfolk to meet up with more than 40 creative business owners from around the world for whom work is more than a simple job to be discarded at the end of a long day.
"A search for daily meaning, as well as
daily bread"
Studs Terkel
Among those featured are people I hold in extremely high regard; Rolf & Mette Hay of the eponymous Danish design brand, former pro athlete turned perfumer (and founder of ByRedo) Ben Gorham and furniture design duo Ronan & Erwan Bouroullec to name but a few.
The result is an in-depth behind-the-scenes look at entrepreneurship, offered up as a collection of real-life stories, valuable advice and business tips. Split into four sections; A Single Vision, the Power of Partnership, Creating a Community and Tips, Kinfolk get answers to the questions you’d not normally get the chance to ask. Rather than just offer business advice, Kinfolk as they so often do, invite you to dream; in this particular instance, of a more meaningful approach to work.
Kinfolk: The Entrepreneur is available to buy in the UK here, and worldwide here.
I'm keen to pick up a copy of this!
ReplyDeleteExcellent blog
ReplyDeleteFrom what we're aware of, they are American's based in Denmark. But of course, each to their own on the actual contents, we were just trying to highlight if something that's shared so often on IG is actually any good or not.
ReplyDeleteThey are not Danish. They are from Portland. Overhyped. They simply copy everything everyone else is doing. No originality.
ReplyDeleteIt's a really inspiring read, Daisy!
ReplyDelete