My Latest Flatlay - Sunglasses
by Monokel Eyewear | Moisteriser c/o La Mer | Razor by Harry's | Shirt
by Jigsaw | RI x Matthew Miller trousers c/o River Island | Hops & Barley Magazine
| Blue Bottle Coffee | Instax Photos | Vans Sneakers c/o Farfetch | Wallet by Campbell Cole
The
idea for this blog post came to me a few weeks ago, when I received a
message on Instagram from someone asking me for advice on achieving a
great flatlay. I was flattered that they had reached out to me with such
positive words, but I found the question quiet tricky to answer,
because, is there really a recipe to creating a "great" flatlay?
I've
never been a person to tell people what's right and what's wrong, I've
always favoured going down the route of giving my opinion on how I find
it best to go about a certain process, and my thinking being creative
ideas / problem solving. I've found that by doing this I get around
being "that person" who tells us what we should be wearing or how to do
things the right way. That just isn't me.
With that in mind, below I've outlined my thought process when it comes to creating flatlay images for my social accounts (mainly on Instagram @mat_buckets). This style of image seems to resonate as well with my audience as it does with brands. Hopefully you'll take away some new ideas from my two cents on the subject.
The Tools I Use
There's
nothing too flashy about what I use to create my images; I usually
stand on top of a 5" ladder, with the items laid out on our white
bedsheets. I don't worry too much about creases as they can work in your
favour, but we'll come to that later. My current camera of choice is
the Lumix GX7, which works great if you're looking for clean images with
a natural colour balance.
Theme + Story
Before
I start chucking things all over the place I like to have a clear theme
in my head. This helps me pick suitable items that will not only work
nicely together, but will be the basis of the caption that accompanies
it. By doing this I find it avoids things feeling random and
disconnected. Fortunately I do get gifted items from time to time, but I
don't just want to bung any old thing up because it's this week's
"blogger mail".
For my latest image decided on the theme of "holiday pick-ups / post-wedding relaxation". The colour of the Vans Old Skool sneakers c/o Farfetch, worked perfectly against Hop & Barley magazine and La Mer moisteriser. I also love the way the various shades of blue pop out.
Proportion + Space
Thing
one is big deal for me, and it probably the most time consuming aspect
of creating a flaylay. Generally I'll shoot on a white background, as it
feels like the ideal blank canvas to tell a story, but sometimes I'll
shoot on the carpet or floorboards - depending on the light, or if I'm
trying to mix up my Instagram feed a little. I'll start by placing the
bigger items down first, then adding accessories, reading material and
lifestyle products around and overlaid. If the item isn't overlaid with
another product I like to make sure there's a few inches of space, then
I'll twist each item left + right until it looks good on camera.
There's
a lot of running up and down the ladder at this point, checking each
item looks right and the proportions of each is pleasing on the camera.
Generally I'll try to keep a couple of corners clear from product, with
the aim to help lead your eye to certain areas of the image. My latest
image took me about 20 minutes to get right before I was completely
happy, with a few minutes of editing time.
Colour
Quite
simply put, once I've worked out a theme for my image I'll select
products which compliment each other, in terms of colour. So if there's
some yellow text on a magazine I'll try (but not always) to weave in a
little yellow somewhere else in the image. Tonal and colour-blocking
seems to work really nicely too.
Would You Wear It Together / Is Anything A Conflict?
This
always crosses my mind when I'm corralling my items for a new image.
Would I actually use these items together? For example, would a razor be
in the same situation as a bowl of porridge? If it tells the story
you're trying to get across then super, but generally I try to keep
things as natural as possible!
Using Light
We
are fortunately enough to live a house on a corner plot, so we have a
decent amount of natural light coming from all angle. I try to take my
images at a similar time of the day - around 11am - to keep a consistent
lighting style each time. But if it's sunny I mess about with the angle
of the blinds, which helps with highlighting certain areas of the
set-up + adding shadows to create depth (this is where the creases on
the bedsheets can help!). Play about until something interesting
happens!
Finding Your Own Style
It's
all trial and error, so just experiment with colours, light and ways of
laying out your images in a few different corners of your home (or even
outside...there's no restriction after all). I feel like I've found a
style that works for me, but I'm always keen to experiment with
something new to keep things fresh.
I
hope some of you guys have found this post helpful in some way, and do
let me know if you use any of the tips when creating images for your
Instagram account. Drop your IG username in the comments and let's
connect!