20 Feb 2017

Love for the National Theatre | Oliver Sweeney SS17


 Marmelos Sneakers by Oliver Sweeney | Chinos by Whistles | Cap by Percival

Boxstead Mac by Oliver Sweeney | Sweatshirt by Sunspel


Let's call this one teamwork. The beauty of Instagram is being able to discover + easily connect with people you may have never come into contact with. I started chatting with Photographer Husam Al-Deen just at the start of last December, and it wasn't long before we were sitting in a central London coffee shop, brainstorming ways in which we could collaborate together.

We got chatting about our love of sneakers, architecture, printed magazines + menswear so it was decided, we'd making something happen in the new year.


 Red Sneakers (coming soon) by Oliver Sweeney | Socks by Form&Thread

 Vilarcia Knit + Osimo Sneakers by Oliver Sweeney

 Trenear Jacket, Chore Jacket, Blue Sneakers (coming soon) by Oliver Sweeney
 Watch c/o TID Watches
Photography by Husam Al-Deen

We'd been wanting to create something visual around the National Theatre at South Bank for yonks, the man Husam was pretty well versed in the location, as he confessed it to being one of his favourite places to work. It's true, the imposing and incredibly impressive grounds of the National Theatre designed by architect Denys Lasdun in the early 1970s has endless possibilities.

The greys, navys, blacks and blues, along with contrasting reds of the new SS17 collection by Oliver Sweeney seemed like the perfect fit to compliment the Brutalist forms of the National Theatre.

I'd love to hear about some of your favourite architecture in your home country? How do you feel about our choice of the National Theatre?