1 Sept 2016

Design Matters | Ace & Tate Glasses


We welcome the newest contributor to Buckets & Spades, Graphic Design graduate Lucas Owens.

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If you haven’t heard of Ace & Tate yet, they are an Amsterdam-based eyewear brand with a handful of stores across Europe. I say "if" as they seem to me to be all over Instagram, well, at least on my feed they are.
One reason to this prevalent online presence is due to their clever social media marketing; encouraging people to share their #acessentials for a chance to win a free frame. Unfortunately, despite my best efforts I’m still yet to win!




They have strong links with the creative world, offering funds to up-and-coming artists, such as their new partnership with British design magazine It’s Nice That. This has since led to a collaboration between to two brands on a limited edition pair of sunglasses + lens cloth.

The company offer a variety modern frame styles, without breaking the bank. However, the affordable price does not effect quality; with all frames being made in Italy from high quality acetate which cleverly forms the brand name.

I was ready for a new pair of specs due to a change in my prescription, so I thought I would give Ace & Tate a shot. The service was exceptional. You can order multiple pairs to try on at home, or alternatively you can pop by one of their stores, where they can squeeze the whole fitting and buying process into your lunch break. I opted to order a pair online, and after entering my prescription the frames were on their way.




The packaging is simple but visually appealing; a minimal white box, made from heavyweight card, with an embossed logo. The & glyph accompanied by two circles represent the brand without being too intrusive. A unique touch I liked was a coloured sheet in the box with a personal hand written message.

I have put the Pierce model to daily use for the past two months now. The frames are pretty light but feel sturdy and durable. If you wear glasses everyday you can find the hinges can become loose, but this hasn’t happened with these. I'd definitely recommend Ace & Tate's service highly to anyone looking for a quality product for a fair price.

Do you know of any brands who are being more subtle with their creativity on Instagram?

You can find Lucas at - Instagram | Twitter | Newsletter

6 comments:

  1. Nice! I've been thinking about getting some glasses, I should probably be wearing them - my long distance is getting worse all the time. Think I'll check these guys out for the frames!

    The All Night Listening Post

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  2. Welcome to Lucas! Great article, I haven't heard of ace & tate but I am super impressed with the designs! I've been surprised by how many awesome affordable high-quality eyewear brands are on the market right now.

    Kosta // Cool Gear Cavalier

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  3. Haha, brilliant name! The shape of those is beautiful.

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  4. Makes sense! Interesting brand, on the more affordable side but they do consider the presentation a lot

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  5. Just replying on behalf of Lucas here! Glad you liked the piece, they're an interesting brand from Scandinavia. Decent price for the quality and their packaging is really fine.

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  6. Time to check in. They're a decent price for the attention to detail. Good on Instagram too.

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