Russ wears New Look Men - Stone Bomber Jacket | Grey Jumper | Khaki Chinos | Grey Sneakers | Socks by Form + Thread
Something a little different today, I've stepped behind the camera to shoot some images for a collaboration with New Look Men, and their AW15 collection. To celebrate the launch of New Look's new stand-alone menswear stores, based outside of London, I enlisted the help from my good friend + singer / songwriter, Russ Erwin, to model + find a couple of interesting locations along the Flyde coastline, in Lancashire. We chose the location to compliment the muted colours and soft textures of their AW Watergate trend.
It's a bold move for New Look to open standalone menswear stores, but it's a sign that Britain is taking a keen interest in style + fashion outside of the capital city; with existing stores in Wigan + Portsmouth, and the newly opened Merry Hill + Manchester locations. It's a really exciting time for British menswear, both highstreet and independent labels.
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We marched up and down Blackpool's sea front until we found the right spot: using the structural backdrop to shoot some standout pieces from the AW15 collection. I based the first outfit around the textured Stone Bomber Jacket, worn with a heavyweight jumper, slim khaki chinos and simple charcoal sneakers.
Russ wears New Look Men - Navy Army Jacket | Grey T-Shirt | Khaki Chinos | Grey Derby Shoes | Spacedye Socks
For the second outfit we took it to one of Blackpool's oldest and most famous landmarks, the North Pier. Many of concert, wrestling match and knobbly-knees competition has taken place on this pier, which dates back to 1863. Bringing things a little up to date for '15, we carried the khaki chinos over, and kept the rest quite tonal, with this Navy Military-inspired Jacket, classic ringer tee, charcoal Derby shoes + contrasting socks.
How do you like the change of scenery for this shoot? It's a spot to wander with the camera, especially if you have some free time. New Look Men's collection is available online + in stores now.
