12 Oct 2015

Outfit | New Look Men AW15



Russ wears New Look Men - Stone Bomber Jacket | Grey Jumper | Khaki Chinos | Grey Sneakers | Socks by Form + Thread




Something a little different today, I've stepped behind the camera to shoot some images for a collaboration with New Look Men, and their AW15 collection. To celebrate the launch of New Look's new stand-alone menswear stores, based outside of London, I enlisted the help from my good friend + singer / songwriter, Russ Erwin, to model + find a couple of interesting locations along the Flyde coastline, in Lancashire. We chose the location to compliment the muted colours and soft textures of their AW Watergate trend.

It's a bold move for New Look to open standalone menswear stores, but it's a sign that Britain is taking a keen interest in style + fashion outside of the capital city; with existing stores in Wigan + Portsmouth, and the newly opened Merry Hill + Manchester locations. It's a really exciting time for British menswear, both highstreet and independent labels.

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We marched up and down Blackpool's sea front until we found the right spot: using the structural backdrop to shoot some standout pieces from the AW15 collection. I based the first outfit around the textured Stone Bomber Jacket, worn with a heavyweight jumper, slim khaki chinos and simple charcoal sneakers.




For the second outfit we took it to one of Blackpool's oldest and most famous landmarks, the North Pier. Many of concert, wrestling match and knobbly-knees competition has taken place on this pier, which dates back to 1863. Bringing things a little up to date for '15, we carried the khaki chinos over, and kept the rest quite tonal, with this Navy Military-inspired Jacket, classic ringer tee, charcoal Derby shoes + contrasting socks.

How do you like the change of scenery for this shoot? It's a spot to wander with the camera, especially if you have some free time. New Look Men's collection is available online + in stores now.

27 comments:

  1. Great photos! Awesome job with capturing these images. Ps. these looks are spot on. Fall really is the most fashionable time of year, right? At least I think so ;)


    g.

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  2. I'm really liking this mate, New Look are definitely pulling the stops out to get more of a hold in menswear. Great photos and great idea to use Russ!


    James | www.getyourbronon.com

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  3. Seriously good photos Mat. And I think I need that entire first outfit, it's perfection.

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  4. Gorgeous photos! The locations looks absolutely amazing...loving the shots on the stairs!

    http://roadesque.com
    http://ourruins.com

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  5. Love the photos, great blog!

    Anika | www.anikamay.co.uk

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  6. Those Grey Derby Shoes are clean!

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  7. These photos are awesome! Definitely digging the setting.

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  8. Dominica16:02

    Hi there hun. Great post and lovely look I LOVE IT, love your style of writing too.
    Thank you for sharing this with us..
    Chec my new post whenever yu can, hope you'll like it.
    BLOG: http://its-dominica.blogspot.co.uk/
    INSTAGRAM: its.dominica.s

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  9. The shoot is looking great, I didn't realise New Look were doing the solo mens stores, nice move on their part











    dayofrest.co.uk

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  10. Matt, you have a talent for sartorial shoots I feel! Love the settings. And that first outfit is something my boyfriend would totally wear.


    Saskia / girlinbrogues.com

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  11. Albert Wijaya19:34

    Great shoots Matt! Love both look :)

    Best, Albert | Palming Pebbles
    Palming Pebbles FB

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  12. I'm not sure I can deal with the amount of change in this outfit post. No wall and no Matthew Pike. Joking aside, sweet photos man. J


    www.jordanbunker.uk

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  13. Haha come on, it's your fault, you told me to expand! "Expand your walls", he says. Cheers Jordan, appreciated!

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  14. I did enjoy being behind the camera I must say, I'd like to do it more, maybe find some others to shoot. Love the setting too, it's just down the road from where we live.

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  15. Cheers Aaron, either did I until I was approached. It's a ballsy move for them.

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  16. Cheers dude, thanks for the words!

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  17. Thanks Dillion, I'm really pleased with the images too. I know, it's easy!

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  18. Thank Valerie, our town has 3 piers like this but this one is the oldest. We have a big fair ground too, The Big One was the tallest in the world for years.

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  19. Aren't they! You can find some pieces that can work with other none highstreet brands really easily. The chinos being a great spot for £20. Do you reckon I should use him again?

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  20. Thanks Gabi, and thanks very much for taking an interest in what we're doing right now. Fall yeah! Can't wait for bigger jackets and knitwear.

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  21. Thanks Anika, very kind!

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  22. The colours in these shots are SO dreamy! Great post Mat!

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  23. Thats crazy cheap! Yeah its good to see you styling other people man, although we need some more outfits from you too.


    James | www.getyourbronon.com

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  24. I best get that sorted!

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  25. Thanks Tessa, I think it was a great location for the shots.

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