Store Visit | Flying Horse Indigo Goods, Soho, London

Flying Horse Denim, Newburgh Street, London

We're always searching for interesting retail spaces to take our camera into. In the centre of London's Soho sits Newburgh Street, a pedestrianised road which currently lists some of the coolest brands around as its residence. Shinola, Red Wing, LVC, Evisu, Onitsuka Tiger and Filson are all there, and just around the corner you'll find Cubitts, Oi Polloi, Billionaire Boys Club + Barbour. It's a great area, and we see it as the perfect cut-through / distraction every time we visit Soho. 

We'd heard of Flying Horse Indigo Goods before our visit, but last month was the first time we ventured into their store. Their a brand whose passion starts with indigo, and anything connected to it; be that its history, the dyeing process, the people that use it, its own uses or its relevance across our culture today. The store reflects that passion, through natural furnishing, trinkets which have been collected from the staff's travels and even the naturally-sweet smell of indigo dye. All the brand's design work is done in-house too, which can be found in the store's studio basement. 

In store they currently have a selection of selvedge raw + distressed denim, the brand's hemp line, over-dyed t-shirts, soft cotton shirts and chinos.

Flying Horse, 8 Newburgh Street, Soho, London, W1F 7RJ.  See more of our Store Visits here.

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