It's been a easy progression for Natural Selection to shift focus from a denim-centric brand, to what is now a well-rounded collection of contemporary clothing for men + women. After starting life focusing on indigo goods, Natural Selection has just open their first retail store, to coincide with their first comprehensive collection under the name of Natural Selection London. The store can be found within the busy streets of Seven Dials, Covent Garden - an area which is never happy unless it's evolving. How many coffee shops does one area need...I always leave buzzed.
Within football booting distance of Carharrt WIP, Le Coq Sportif, and the newly opened Finisterre outdoor store, the store sits in a great location - Seven Dials, at Covent Garden has a great community feel. As well as their core denim (we previously styled a feature which focused on their denim), the store stocks a full collection of jersey, chambray + printed shirts, outerwear, trousers, and a few concessions - including footwear brand, No. 228, and some super swanky perfumes.
Have you took a trip around Seven Dials lately?
There's just something about seeing clothes so neatly lined up on a rack that makes me smile. It certainly helps if the clothes are all stylish like these!
ReplyDeleteI love the style of the store, it's clean and decluttered. The open hangers look super stylish and inviting to browse. Definitely fits in with the brand name and idea. I'm curious to check out their perfumes.
ReplyDeleteKosta // Cool Gear Cavalier
The simplicity of the store is stunning in its own right, and its clear that those behind the brand have an eye for detail. Will definitely check it out!
ReplyDeletewillowtea.blogspot.co.uk
This store is so beautifully stylish...there's something so calming about it!
ReplyDeleteI love that poka dot shirt that is hanging up, so nice.
ReplyDeleteSuch a clean set up! Great for OCD people like me ;) Really love those polka dot shirts. If I ever get a chance to visit, I would definitely stop by Carrhart WIP after! x
ReplyDeletewww.rotten-one.com
Looks like a cool store! :)
ReplyDeleteBest, Albert | Palming Pebbles
Love their pieces - I got a blazer and wear it the whole time.
ReplyDeleteAlexander @ Mr Essentialist
London really seems like the place to be for smart menswear, although it does also remind me very much of the styles here in Mitte :)
ReplyDeleteRae | LFB
Cool store !
ReplyDeleteThanks for stopping by
ReplyDeleteShare some good menswear stores with us? We'd love to hear about them. London is very good for menswear, and we love visiting to chat.
ReplyDeleteReally lovely store.
ReplyDeleteJust so simple
ReplyDeleteCarhartt is more my personal style, but the area has some great stores in general. These guys had a lovely set up
ReplyDeleteMy fav piece too
ReplyDeleteI get that too, with all the pale wood and simple set up
ReplyDeleteThanks for the comment, I'm sure the guys at NS would love to hear that as feedback.
ReplyDeleteIt was very pleasing indeed! So simple, in a lovely area too.
ReplyDeleteThe perfumes were really interesting, the big brass thing was to help you smell it without having to spray it. Lovely place.
ReplyDeleteLovely shop, I really like that its branding is so consistent!
ReplyDeleteKatrina Sophia