Exclusive | First Look at Oi Polloi's London Store

Northern style-pedlars, Oi Polloi, have just opened their new store, located in the centre of Soho, London. Their loyal following has grown to crazy levels over the past 13 years, and the team felt it was the right time to open their doors in the capital. The store isn't a carbon copy of their much-loved Thomas Street store in Manchester, but rather an edited - still, by no means sparse - selection of brands and lines that they think will work well with the people in the capital. 

"We sell good clothes", getting straight to the point!

And the store's in a great location too, with both Newburgh Street and Brewer Street within coffee break's distance in each direction; Red Wing, Levi's Vintage Clothing, Filson, Albam, Barbour, Universal Works + Stone Island are all around the corner. The idea of the new store isn't to bring more competition to the area, but to build on the community-feel that the people of Soho have already created.

I popped down to the store last week to have a gander, and at that point all I saw was taped up cardboard boxes, empty metal fixtures and heavy-helpings of brick dust. But they've certainly turned it around - with a simple, modern looking interior. There was no big opening party or ticker tape parade, just a humble tip of the cap, and a twist of the "we're open" sign. Oi Polloi, 1 Marshall Street, London, W1F 9BA.

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