30 Apr 2015

Exclusive | First Look at Oi Polloi's London Store



Northern style-pedlars, Oi Polloi, have just opened their new store, located in the centre of Soho, London. Their loyal following has grown to crazy levels over the past 13 years, and the team felt it was the right time to open their doors in the capital. The store isn't a carbon copy of their much-loved Thomas Street store in Manchester, but rather an edited - still, by no means sparse - selection of brands and lines that they think will work well with the people in the capital. 

"We sell good clothes", getting straight to the point!

And the store's in a great location too, with both Newburgh Street and Brewer Street within coffee break's distance in each direction; Red Wing, Levi's Vintage Clothing, Filson, Albam, Barbour, Universal Works + Stone Island are all around the corner. The idea of the new store isn't to bring more competition to the area, but to build on the community-feel that the people of Soho have already created.

I popped down to the store last week to have a gander, and at that point all I saw was taped up cardboard boxes, empty metal fixtures and heavy-helpings of brick dust. But they've certainly turned it around - with a simple, modern looking interior. There was no big opening party or ticker tape parade, just a humble tip of the cap, and a twist of the "we're open" sign. Oi Polloi, 1 Marshall Street, London, W1F 9BA.

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13 comments:

  1. Albert Wijaya21:03

    Great post! Beautiful merchandising display!

    Best, Albert | Palming Pebbles

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  2. James Brown08:31

    Definitely need to get here!



    www.getyourbronon.com

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  3. Soho is such a nice place to shop!! i like being there :-) Nice post man! ;-)

    New Post on www.jonthegold.com

    Greets Jon

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  4. Ahh! Wish we had an Oi Polloi store here!

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  5. Love the colors of the interior! a little lego-looking.

    ReplyDelete
  6. Thanks as always Albert.

    ReplyDelete
  7. Soho is really great, so much there.

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  8. What kind of shops do you have Victor?

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  9. Sure does look like lego; simple colourful shapes.

    ReplyDelete
  10. Really nice interior, the colour scheme reminds me a little of the Ikea PS 2014 products haha! Definitely not a bad thing.


    Sam | www.sprksam.com

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  11. Just googled that, for sure, I see the resemblance in the colours and shapes.

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