Wearing - Oliver Spencer x Vulpine Jacket | Champion Sweatshirt | Folk Trousers | Converse Jack Purcell Trainers | Filson Cap | Hiking Socks | All available at The Liquor Store
I must be doing something right as The Liquor Store invited back – having first visited their Birmingham store last November – to take part in their ongoing 'Street Heritage' project. The title Street Heritage nicely sums up what The Liquor Store's owner, Phil and his team are trying to do with the store - introduce interesting brands to customers of all ages. But rather than overbuying into new brands and the latest 'flavour of the month' they're stocking contemporary brands which compliment the more establishes ones, and vice-versa.
I enjoy shopping at certain stores over others because of a few things; the brand mix (do they stock products I already like, and ones I'd enjoy discovering?), customer service (from actual helpfulness to being able to chat to you on a personal, none-selling level), keeping things simple (too many brands and huge shop floors put me off, the meaning becomes lost and I usually feel overwhelmed). The Liquor Store has found a great balance.
The Street Heritage project is all about both heritage and streetwear brands working together to compliment each other. I roped in Laura from The Liquor Store team to take some photos of a Street Heritage-inspired outfit I picked out. I've mixed contemporary pieces; a commuter-friendly jacket by Oliver Spencer x Vulpine and drawstring trousers by Folk, with a bit of classic Americana in the Champion reverse weave sweat + Filson baseball cap. Jack Purcells have been given an update for 2015 too, using duck canvas on the upper and an added spongy Nike insole for extra comfort.
What's your thoughts on mixing the old with the new to create a modern look, and what makes you visit certain shops over others? Read more about the man behind The Liquor Store here.
