10 Mar 2015

Street Heritage at The Liquor Store


Wearing - Oliver Spencer x Vulpine Jacket | Champion Sweatshirt | Folk Trousers | Converse Jack Purcell Trainers | Filson Cap | Hiking Socks | All available at The Liquor Store

I must be doing something right as The Liquor Store invited back having first visited their Birmingham store last November to take part in their ongoing 'Street Heritage' project. The title Street Heritage nicely sums up what The Liquor Store's owner, Phil and his team are trying to do with the store - introduce interesting brands to customers of all ages. But rather than overbuying into new brands and the latest 'flavour of the month' they're stocking contemporary brands which compliment the more establishes ones, and vice-versa.

I enjoy shopping at certain stores over others because of a few things; the brand mix (do they stock products I already like, and ones I'd enjoy discovering?), customer service (from actual helpfulness to being able to chat to you on a personal, none-selling level), keeping things simple (too many brands and huge shop floors put me off, the meaning becomes lost and I usually feel overwhelmed). The Liquor Store has found a great balance.

The Street Heritage project is all about both heritage and streetwear brands working together to compliment each other. I roped in Laura from The Liquor Store team to take some photos of a Street Heritage-inspired outfit I picked out. I've mixed contemporary pieces; a commuter-friendly jacket by Oliver Spencer x Vulpine and drawstring trousers by Folk, with a bit of classic Americana in the Champion reverse weave sweat + Filson baseball cap. Jack Purcells have been given an update for 2015 too, using duck canvas on the upper and an added spongy Nike insole for extra comfort.

What's your thoughts on mixing the old with the new to create a modern look, and what makes you visit certain shops over others? Read more about the man behind The Liquor Store here.

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17 comments:

  1. You always where the best socks!


    Again, I wish we had stores like this here in Central Fla, looks like such a cool place to shop.

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  2. Nice outfit!! 😊

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  3. Joseph Galvin19:26

    Great post! Going onto their website has already introduced me a few cool brands I hadn't heard of before!

    joegalvin.blogspot.com

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  4. Looking good Buckets! Those socks are sublime.

    Tweet xx

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  5. Heyyyy thanks Tweet, *socks models own

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  6. Thanks for commenting Joe. Yeah really cool site, mostly US and European brands.

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  7. It's a different vibe in Europe for sure, though there are some amazing (and some of the best) stores in the US.

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  8. A good mix of new and not so new brands often indicates a good mix in cost too, which is really important for me. I like to be able to look around and not get a total shock every time I look at a price tag. Extra marks for stores who can pick out a great selection of sneakers, too.

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  9. Love these shots!


    I like mixing old and new but not to create a modern look - more to tell a story or set a scene or a beginning of a thought processes. The Liquor Store look set to do big things! I am so excited about it!

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  10. Joe Pack16:52

    Such an awesome article yet again Mat! It was fantastic fun to have you down last month.

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  11. James Brown13:01

    Liquor store looks real nice, I really like their aesthetic and concept. This outfit is fire too man, everything is on point.

    http://www.getyourbronon.com/

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  12. Cheers man, that's kind of you and much appreciated. Great store, well worth a visit if you're ever close.

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  13. I guess it meant mix without looking like i'm in a certain time period, "retro" or "hip", maybe? Glad you are. Visit Brum soon.

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  14. Yep that is very true, and it does work like that in there regarding the price. Thanks for your comment mate.

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  15. Vintage Reflection17:03

    I thought I recognized that arcade, its Birmingham - my home city! The store looks delightful, it has great textures and depth to its displays (can tell I'm a VM!) Must visit and take Dave here next time were back. Nice outfit you picked out too.

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