Shinola | Newburgh Street, London, England
I've been excited to visit the new Shinola store in Soho ever since I heard that they launched their UK e-commerce store back in late 2014. The first time we saw Shinola's products in person was at the Pop-Up Flea, and ever since then we've become a little obsessed with their mix of classic Americana and modern-day values.
The Detroit/London connection seems like an unlikely one at first, but it all makes sense when you find out the new store is located on Newburgh Street, just off Carnaby Street. Fast-becoming one of my favourite streets in London, Newburgh Street is already home to Red Wing, LVC, Filson, Fred Perry, Evisu, Onitsuka Tiger, Flying Horse....for a little street it's sure packing some monster names
I've heard from Detroit-native Uniform Journal that all the Shinola stores are a pleasure to visit, and the Soho store didn't disappoint. The design team have done an excellent job with utilising a small space – which comes as standard around the area. Their extensive range of ridiculously attractive, handmade watches sit alongside travel + everyday leather goods, stationery, sporting collectables, a small range of clothing and a selection of those bicycles. All proudly Made in USA. An Americana-enthusiast's dream.
Shinola's connection to the UK has been picking up steam recently, with their Craftsmen in Britain series collaboration with Jocks&Nerds Magazine. If you ever find yourself on Carnaby Street I suggest taking a wonder
up the side streets to Newburgh Street. It's a great little area, with a real community feel and something for everyone. It's the perfect location for a store with such a passion towards its product, history and one that celebrates its country's craftspeople. Shinola - 13 Newburgh Street, London, W1F 7RS.
For a moment I thought that you had flown to Detroit, haha! It's so interesting to see how Shinola has entered the UK market. I'm definitely interested to see how the brand continues evolves.
ReplyDeleteAce Mat, but where is that arm model? ;-)
ReplyDeleteDamn photographer got it out of focus!
ReplyDeleteBlimey! A rare slip from a photographer of very good quality!
ReplyDeleteI haven't been to Carnaby Street for ages, it kind of lost its appeal, I'm staying in London at the end of the month though so we may end up having a little nosy!
ReplyDeleteI don’t know how should I give you thanks! I am totally stunned by your article. You saved my time. Thanks a million for sharing this article.
ReplyDeleteI really appreciate your professional approach. These are pieces of very useful information that will be of great use for me in future.
ReplyDeleteI don't tend to go on Carnaby Street much, usually using it as a cut-through. Newburgh Street is cool though.
ReplyDeleteReally beautiful products - and the store itself looks lovely. I was recently in London and I loved that there were a handful of stores in this fashion. Berlin has a few in Mitte as well.
ReplyDeleteRae | love from berlin
Great craftsmanship on these products. I do wonder how many times I have probably walked this store not realising how coll it is inside!
ReplyDeleteBen | www.twentyfirstcenturygent.com
beautiful photos!!
ReplyDeletewww.agoprime.it
I swear, you find the best stuff. Those watches are a piece of art. The one with caramel leather in special... And the bikes! Who would ever have thought handmade watches and bikes would go so well together in one same store? Really cool place.
ReplyDeleteThanks for visiting.
ReplyDeleteI do find some pretty cool stuff, and I love to share it! Lovely store, agreed.
ReplyDeleteDid you stop by any stores you hadn't heard of before Rae?
ReplyDeleteIndeed, the other Soho. That store looks brilliant. Where abouts in the US do you live Amy?
ReplyDeleteI wish, would love to visit Detroit someday. Seems like a place with so much relevance.
ReplyDeleteSuch beautiful watches, let alone the other products in that shop! Mat, you'll have to make it out to San Francisco or Los Angeles area one day – these cities have got some great shops I reckon you'd be into.
ReplyDeleteTee @ Rotten One
Those watches look great!!! and I read that they also have EVISU okaaaay... i love that brand. They don't sell it as much in belgium tho. too bad!
ReplyDeleteI loved reading your post. Cant wait for more :-)
Have you seen my new look : ' FORMAL WINTER '
Greets Jon
In NYC! (Greatest city in the world).
ReplyDeletewell if you ever hear of someone needing a Brit to do some work, you know where to find me :)
ReplyDeleteYeah some great shops on this street, if you ever find yourself in London you should swing by.
ReplyDelete