1 Oct 2014

Challenging Limits With Victorinox I.N.O.X


Hollie likes to bring up the fact that I'm slightly clumsy, but I don't like to admit it. And the truth is, I honestly don't think I am - but I've seemed to have gained a reputation to rival that of Chandler Bing from Friends. I don't regard myself careless especially with higher priced items like cameras, tablets, laptops and watches but I have learnt to respect their value, and invest decent kit which protects from damage. The last thing I want is to be without my laptop for a month because I didn't store it away safely or accidentally spill a cup of coffee on it.

We're seeing a shift into more durable technology, and in the light of the new iPhone not living up to its normally high - but very fragile - standard, it's taken a Swiss company to find a solution before it even becomes a problem. To celebrate their 130th anniversary, Victorinox have created a range of watches that both is a nod to their heritage but pushes the boundaries of innovation + design. The brand new I.N.O.X by the original Swiss Army Knife brand is pushing the limits of what we've come to expect from an everyday time such as a watch.

The watch itself is durable - like many these days - but the I.N.O.X gives the market some serious competition when it comes to damage resistance. It's been design to withstand a fall from 10 metres, driven over by a 64-ton truck, resist both extreme high (+71°C) + low (-51°C) temperatures and is water resistant up to 200 metres - capable of spending two hours on 90° in a washing machine. That's all the bases covered then surely?! Impressively they've put their money where their mouth with this video, which shows just how the I.N.O.X copes under each extreme condition. What more could we possibily need from a watch?

For more information about the Victorinox I.N.O.X collection visit here.

This post is in partnership with Victorinox.

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8 comments:

  1. The damage resistance properties are what all my belongings need, haha. I'm super clumsy, I accept it.

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  2. Man, maybe I just need to then?

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  3. yeah totally, no point in designing something to look nice then for it to get crushed at the first hurdle

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  4. Emma17:03

    I definitely need this for my other half, clumsy is just not the word!


    They look beautiful though, and you wouldn't know they're more practical than most!

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  5. That's some watch right there and bonus, they look pretty good too!

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  6. Some beef to it isn't there

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  7. If a truck can run over them they should be able to cope with everyday with a breeze!

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