Brothers We Stand - #InsideOut
Who Made Your Clothes? These words are not something we really consider on an everyday basis. In fact, most of us won't consider it at all. Unless we have close connections to a factory, manufacturer, or the industry we're unlikely to ever find out either.
A lot of you will know that I'm very pro-local production and try to support small + independent business, (in particular the UK + US) whenever I can. It's very encouraging to see UK brands such as Mamnick, TRiCKETT, S.E.H Kelly and Hiut Denim, forming such a loyal following, and tapping into specific niches + needs across the clothing industry. Huit's jeans even get signed off with the marker's signature, so you whose hands constructed each pair. Same goes for our brand, Northern Goods Co. - any queries about our products, we can talk to you through the whole hand-production process.
TRiCKETT Lynch Socks - Made in Durham, England
Mamnick Commute Clip - Made in Sheffield, England
Northern Goods Co. Key Clip - Made in Blackpool, England.
24.04.14 marks one-year anniversary of the Rana Plaza disaster, in which over 1,000 garment workers lost their lives, when their factory complex collapsed, in Dhaka, Bangladesh. Fashion Revolution Day says enough is enough.
So, Who Made Your Clothes? Fashion Revolution is asking us to be more curious about our clothes, and wear them #InsideOut - drawing attention to their labels, questioning who was it made by and in which country? You can share your images using the hashtag #InsideOut + @Fash_Rev.
Ethical menswear store Brothers We Stand have produced this series of images (see first image) to accompany the campaign, asking us once again how much we really know about the clothing on our backs. They'll be posting new photos on their Instagram throughout the day, so have a gander.
It's time to turn the industry Inside Out, so get involved! To find out how you can help out, visit Fashion Revolution here.
This is a really good campaign - like you said it's really hard to find out where our clothes come from and the working conditions of people who made it, which doesn't sit quite right with me. I do want to get behind ethical fashion brands but generally they're quite a bit more expensive (understandably) and harder on my student budget. So yeah it's a good idea to let major retailers know that people care!
ReplyDeleteNice- and important post! We should all know where our clothes come from…who makes them, under what conditions.
ReplyDeleteI can't believe it's been a year... great campaign. Listen, my husband wants to know, who makes those black perforated shoes?
ReplyDeletethanks for the link, but TEVAs? really? you'll have to convince me.
DeleteI agree with amanda there. I love the idea of the campaign though
ReplyDeleteMuch love for TEVA! Glad you like it.
ReplyDelete