30 Apr 2014

99 x 99's by Luke Stephenson

luke stephenson 99x99s, ice cream photography, british seaside, british photographer, ice cream van 99
luke stephenson 99x99s, ice cream photography, british seaside, british photographer, ice cream van 99
luke stephenson 99x99s, ice cream photography, british seaside, british photographer, ice cream van 99
luke stephenson 99x99s, ice cream photography, british seaside, british photographer, ice cream van 99

Yet another post about the seaside - we're getting heavy on them but it's such a visual subject, projects keep coming thick and fast! This week's nod is to the humble 99 (sadly these days costing a inflated price of about £1.80, hmm) and Luke Stephenson's project, 99 x 99's.

Equip with a camera, a portable ice-cream studio (you heard it right) and his trusty Bedford Camper, Stephenson traveled the length of the British coast searching for the finest soft-serves. The aim was to stop at 99 seaside locations and photography a 99 Flake at each resort, documenting all the subtle differences and quirks. He cataloged his travels by photographing each ice-cream in his self-built studio (see video below), with the outcome to produce a published photobook.

Each location serves their 99s in different ways - using various cones, sauces and little hand touches, which have all be documented by Stephenson. If you fancy owning your own dollop of the seaside then visit his Kickstarter here.

For last week's posts on the seaside click here + here.


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