12 Dec 2013

New Pack Project by Anton Deloy


Switching everyday brand's logos and designs around by placing them onto other well known packaging really does make you view them quite differently. The idea of Anton Deloy's New Pack Project is not to knock or tarnish the brands, but to show how simple it is to change their meaning and alter our perspective.

The project has only been going for couple of weeks and new designs are being added frequently. 

To see more examples of the New Pack Project click here.

8 comments:

  1. haha they are awesome! mind boggling too I must say

    Katrina Sophia Blog

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  2. Oh this is brilliant! That pinterest-one is so good. I agree with Katrina, mind boggling too!

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  3. the tabasco shoes..Im sure my son would be crazy about them!

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  4. This is so cool! Love the chanel/heinz bottle.

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  5. Anonymous23:53

    I had to take a few seconds to get your head to adapt to these because some are such iconic brands you're not used to seeing them any differently. Not sure if that makes much sense but you get the jist! Properly fancy a kit kat now to be honest...

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  6. Tabasco would certainly put a spring in my step!

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  7. This is really cool, crazy how jarring they are because of how a product's shape become such a big part of its brand!

    La Dulcie Vita
    or follow via bloglovin'

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  8. Interesting approach... Heinz looks very sleek, eh? :)

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