11 Sept 2013

Gingersaurs by Mat Bogust

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ginger cookies recipe, dinosaur cookies, gingerbread cookies, mat bogust packaging design, packaging design ideas, creative agency design brief, mat bogust THINK packaging, white box packaging, clever packaging ideas, best packaging ideas

Sometimes you just want to sit back after a hard day at the grind with some build-your-own dinosaur biscuits. After signing off an email in response to a job role for a design agency with "...and not to bribe you...but I'll bring biscuits", Mat Bogust hadn't anticipated the company's reply. "Great, we love biscuits...not from the shop though, homemade is best!"

Bohust got to work, thinking of an idea that would grab the employer's attention. He turned up to the interview with a genius creation, Gingersaurs, a DIY build-a-dino biscuit set! It certainly made the agency take notice. But this wasn't to highlight his baking skills, Bogust had cleverly designed the box to reveal a secret compartment which housed his packaging portfolio, business card and an amazing fold-up paper tank.

It's safe to say he walked away with two new briefs to work on and a job at THINK Pack.

See more of Mat Bogust's wonderful packaging here.

8 comments:

  1. Oh my wow, these are fantastic.

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  2. Anonymous23:17

    What a cracking idea! Must remember this for my next interview!

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  3. oh my, that is amazing. he is clearly so clever and talented

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  4. God, this is genius!

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  5. This is AMAZING! Perfect for any dino lover! <3 Claire @ Jazzpad

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  6. Brilliant marketing - very charming! I love when I see things like this.

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