26 Mar 2013

Beans For Victory

I get a real buzz when I come across student projects like this one by Joao Brandao. The brief was to create a range of commemorative packaging for a commercial product. Beans for Victory was inspired by the Second World War, times of rationing and the role Heinz played in distributing food to those in need.

Really love this concept. (First blog post mentioning baked beans....)

13 comments:

  1. I like it! you always find the coolest stuff.

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  2. That's great - making the brand even more iconic

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  3. Love this! Beans in a box.

    Beans for Victory!!

    You find the coolest stuff, Matt Buckets.

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  4. Great concept and well executed!

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  5. first blog post i've read about baked beans, ha! but this is cool.

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  6. Nice packaging, simple and elegant

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  7. great packaging...<3 the bright color.

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  8. Someone should buy this guys the design, its preety great!!!
    And i guess it's the only blog talking about beans.. i'll give you that!! ahahhaah

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  9. wow nice packaging

    miblogbyamo.blogspot.com

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  10. Brilliant design work. I like it when you share these kinds of finds.

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  11. Great packaging design! The color selection is great, and the contrast of the saturated hue with the black and white is such an arresting look. I wish most canned stuff looked like this; it would make grocery shopping much more fun.

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  12. Thank you very much!

    The project has been updated, you can find new images and the full work here:
    http://www.behance.net/gallery/Beans-for-Victory-Heinz-Baked-Beans/7298013

    I found your blog today, it's great!

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