I've been researching into packaging design and graphics this week for a personal project and I came across these Sainsbury's own brand designs from yesteryear. Coming straight acha from the 60s & 70s, it seems like Sainsbury's were up to some pretty interesting and innocent designs at that point. Sticking with bold block colours and shapes, the team at the time came up with some eye catching and appealing styles. Most own brand stuff is quite bland at the moment but I have noticed some of the supermarket giants making their budget range products more appealing, using soft colours palettes and shapes not too dissimilar to these above.
Have any of you seen any interesting graphics or packaging lately?
The Urbanears giveaway has now closed, thanks for all your entries. I will be announcing the winners over the next few days.
