I've been researching into packaging design and graphics this week for a personal project and I came across these Sainsbury's own brand designs from yesteryear. Coming straight acha from the 60s & 70s, it seems like Sainsbury's were up to some pretty interesting and innocent designs at that point. Sticking with bold block colours and shapes, the team at the time came up with some eye catching and appealing styles. Most own brand stuff is quite bland at the moment but I have noticed some of the supermarket giants making their budget range products more appealing, using soft colours palettes and shapes not too dissimilar to these above.
Have any of you seen any interesting graphics or packaging lately?
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the cornflakes box is cool!! every since i found that website..or maybe it even started here, i've been so interested in packaging and love seeing how cool it can get. my new favorite right now are these chocolates from Interlaken, Switz: http://pinterest.com/pin/155796468330569372/
ReplyDeleteI miss old school packaging.
ReplyDeleteI really like the geometric ones! I've been buying this shampoo solely based on it's packaging. http://moroccanoil.com/en_US/products
ReplyDeleteThey nailed it- they should go back to this!
ReplyDeleteThe Cornflakes box is my personal fave!
very nice!
ReplyDeleteThat cornflakes box looks really neat. Packaging really sells! If I see a really expencive product with cheap looking packaging it really puts me off buying it. I remember buying some soap from Wilkinson, it seemed like a cheap product but it was lovingly packaged so I bought it!
ReplyDeleteIf I remember Tesco have quite a nice, simple sort of packaging for their home branded stuff. They have bits of colour on them which is nice.
I love them all! I wish there packaging was more like this now. My favourite packaging at the moment is Trees Can't Dance sauces. Love it.
ReplyDeleteSo much nicer than what they wheel out nowadays! I saw some lovely packaging on toys from Ridley's House of Novelties in Lakelands the other week. Shame none of the toys were appealing though... Not very unique but interesting none the les..
ReplyDeleteWow this is really interesting, wouldn't have expected this from the brand. The cola design is my fave, lovely unassuming colours.
ReplyDeleteThese are incredible. I love the dried skimmed milk one.
ReplyDeleteI love the packaging on Jimmy's Iced Coffee. They're paper and have a little mustache on the bottom. xx
You know what I absolutely love? Old cereal packaging, in particular kellogs. For the queens Jubilee, they re-released some of the best sellers (frosties, corn flakes, coco pops...) it all looked so cute!
ReplyDeleteThe sainsburys packaging looks good, sticking to similar colours i see. I have to ask though, did sainsburys sell broken eggs? I can just about make out the text "for immediate use" so i guess they were...how interesting!
Loving these! They are exactly what I try and generate from time to time. So much inspo from this post. When I first saw this post I thought these were all something you had created. The cola one goes perfect with your blog. Almost on the exact same colors. The Sainsburry frozen cod label reminds me a lot of the work of Michael Siebien. Such a close style in the fish and color choices. Nice post Mat!
ReplyDelete"i'm not massively into cars but i like looking at them. just not mega fussed with all the techy stuff. i can drive but can't afford a car." Perfectly said man. I'd love to be able to own a car, but everything I like is either to expensive, like you said cost to much to maintain, or overall just not a very good vehicle...just cool looking. I've honestly seen a few of those nissans in the past five years probably. Pretty odd looking here in the states. Reminds me a lot of a fiat 500. You see those all over here now.
Haven't bought any oxfords yet but I tried on the white one which seemed pretty legit. Not to see through or anything. You ought'a try when you're in the need.
Whaaat, this is some pretty awesome 'plain' brand packaging. Pity it's not still around today. Here in Australia the big supermarket's own brands are taking over the shelves but you wouldn't know it half the time because their packaging looks quite similar to the 'popular' brands. Sneaky.
ReplyDeleteAgh I love package designs and graphics. haha you can tell all of these designs are straight from the seventies. Way cool! Hope you post the finished design/product of your personal project sometime.
ReplyDeleteLove the packages design!!!
ReplyDeletesuch great design. i love the design on my ever-present coke cans (:
ReplyDeletexx
where do you get all of this good stuff? this would be every graphic designers dream to get their hands on something so cleverly made from back in the day. not sure if you've heard of the blog 'does it float' but there's an amazing collection of wonderful graphics and typography that i think you would draw some inspiration from:
ReplyDeletehttp://www.butdoesitfloat.com/
enjoy x
Mat,
ReplyDeleteSo glad you stopped by. I haven't found a good new to me design blog in a while. Yours is fantastic. I have a feeling I will be visiting often:)
Cheers,
anna
not lately but for some reason this post reminded me of the old Fine fare 'Yellow lane' packaging. Remember that? Like the Tesco 'White Lane' which seems to be no more.
ReplyDeleteWhatever happened to Fine fare? did it become another name?
wow, i LOVE this packaging. So clean, graphic. nice colors too.
ReplyDeleteDuuude, what the flip happened to Sainsburys, the stuff nowadays looks like crap compared to this!
ReplyDeleteLove looking at this kind of post! Thanks x
ReplyDeleteThe peas and carrots is my fave! It's inspiring!
Wow! The design are lovely, they should bring them back
ReplyDeleteI was pinning away for such type web design companies of blogs, thanks for posting this for us.
ReplyDeleteYour write-ups are far more than wow!
ReplyDeleteexperience design firm