It's been a while since I featured some advertising on here, in fact I can't actually remember when the last time was. So straight back into it today with Volkswagen's recent Bluemotion campaign, to promote their "less fuel, fewer emissions" way of thinking. I may not be the best one to candidate for the the message they're trying to send out, as my emissions couldn't be lower, not having a car and all; but I know I like the general theme and style of the ads. I must have said it a million times, simple graphics work if they're easy to read, quick and get to the point quick.
My favourite thing about the series is the inclusion of the logo in each one, V,W and the O as the circle. Love or hate car firms, we all use them and for VW to bring out a clean and simple series instead of all guns blazing flashing ads, well I doff my hat.
Designer - Pete Mould for VW
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Love its rich colour and simplicity. I couldn't decide which one is the best! xo
ReplyDeleteI like these ads.. but I may be partial, because my last car was a VW. I miss it, and I've been trying to convince Bryan that I need one of the new beetles.
ReplyDeleteRe: manhole covers in the US. They're just boring and rusty, never seen a good looking one.
i like those a lot...they are on top of the adv game with those i think!
ReplyDeleteI love simple advertising like this.
ReplyDeleteI really like these, as you said the inclusion of VW in all of them is well done.
ReplyDeleteLess is more:) I love it!
ReplyDeleteThanks for visit dear.
xx Ilka
http://ilkavontorok.blogspot.ro/
Aw I love VW always have. Even though they have dodgy beginnings, our car has lasted us like forever.
ReplyDeleteAhh, these are actually very nice! The colours are perfect too.
ReplyDeleteBeautiful strong simple graphics. Xxxx
ReplyDeleteLove these ads - back to basic brilliance!
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