Brand Spirit is a really simple project, for 100 days Andrew Miller pledges to cover a branded object in white plain. By removing all branding and colour the object can be recognised (well mostly) by its original shape. All the objects Miller will be using can be bought for under $10. Usually with these sorts of projects it might be seen as mocking the brands but for me time it's the not the case, instead he's showing the objects in their simplest form. It's a good sign to the companies when you remove all colour and text that consumers can still recoginse these iconic products.
This project really did excite me and I've been itching to share this one with you guys for a few days now, he's only up to day 38 so there's plenty more decent stuff to come.
Check out Andrew Miller's Brand Spirt Tumblr for more image, get it bookmarked too!
(Image source via Swiss Miss)
(Image source via Swiss Miss)
Brilliance, utter brilliance! Now following the tumblr :)
ReplyDeleteInteresting. I'm not sure what the last item is though.
ReplyDeleteLove this concept. A bit like Hipster branding in a way but more of an art form. Is it painted or covered?
ReplyDeleteoh that piece of pringles is not as tasty as it used to be. aha! but you can't mistake it for any other.
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Oh wow, this is such a cool idea. I love endurance art :D
ReplyDeleteThese are wonderful!
ReplyDeletei can´t decide if the french frie (or however you call it) its a Lays or a Pringles!!! hahahaha
ReplyDeleteAnd certainly don't know what the last one is.
But it´s a great idea though!
xx
Ohhhh is that a pringle I spy? It's funny how when even covered white we can instantly just recognise what objects they are due to brands having such an impact on us. Really impressive tumblr too, gonna keep an eye out to see what othrr objects pop up.
ReplyDeleteThese are lovely, good find Mat x
ReplyDeleteSo clever. To me the white objects also look really pristine and attractive.
ReplyDeletehow awesome! didnt recognise two of them though. they look weirdly pretty too...
ReplyDeleteMy tumblr appropriate.
ReplyDeleteEAK
This is incredible! Totally agree that it's a compliment to the brand that the items are so recognizable and iconic without any colour. So excited to hear he's only on day 38. Can't wait to see what else he comes up with. xx
ReplyDeleteThis one's really interesting. Like you said, I guess the ultimate package design... well even design in genreal is being able to recognize the product just by the shape and texture. I'll for sure be following his journey. Thanks for introducing a great post.
ReplyDeletethis is a very interesting project. thanks for sharing!
ReplyDeleteso cool!
ReplyDeletehttp://fashionhandglide.blogspot.ca/
This is a neat idea. And it also kind of says something about the power of branding since the objects are (mostly) still recognizable (and even the brands are still recognizable) even though they're, like you said, stripped to their simplest form.
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