I think these ads by NTF Vast really do hit a nerve. Created for the Swedish National Society for Road Safety, they struck a chord with me, on another level to maybe what they may usually do. I've been learning to drive for about a month now and I've had my head stuck in the highway code in between some freelance design work.
This campaign reaches out using modern technology mixed with hard hitting data, to inform the audience just how dangerous being on the phone while driving is. I don't usually go down the serious route on here but with Christmas coming things like this couldn't be more important. Drive safely people.
Also, stay turned for my second Christmas run-up giveaway this week.
