27 Nov 2011

Advertising - Amtrak Wi-Fi Ads


I really liked these Amtrak adverts promoting their onboard wi-fi, for their trains. It's something that is usually promoted in a mundane way or not at all, but how important is wi-fi these days? You may as well show it off in a creative and most importantly engaging way. It's a super simple idea and what I really like is that they have clearly been inspired by old Art Deco travel advertising and have mixing it with modern technology. Each ad in the series uses a quality which is associated with the destination, I wouldn't mind doing one of these for the Blackpool Tower!

I might make this advertising thing a bit of a Sunday feature actually, it's quite a nice way to start off the week. Image source

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