Nevermind Then

Images from Goodhood

Currently lots of stores with online presence are flipping things around and doing their own in-house lookbooks to showcase their offerings. It's a winning formula and something which makes total sense, show your best stuff off to the world in a way other than using static images. You never really get a proper feel for the fit and style of the products. Oi Polloi have a lot to answer for, with the ever popular  Deck Out, even giving characters and narratives to each look. But today I'm concentrating on Goodhood's collection, called Nevermind. The East London indi retailer is a store I'm only familiar with in the online world as I've never been to the physical store(though I did live 1 tube stop away a couple of winter's ago), but it's this sort of stuff that really draws me in. I'm a sucker for colours and patterns, as you all know. From the title and first images you instantly make the assumption that it's all inspired by Nirvana's 1991 romper stomper but I would say it's more just taking bits and bats from the early to mid 90s in general. 

The top image is clearly inspired by Kurt's signature look(though he would have been in Converse One Stars for sure) and some bits looks like they came from the My So-Called Life wardrobe. There's a nod to BritPop with sloppy cardigans worn with stripes, loose chinos with flannel and high on the head woolies with technical outerwear with skateboard shoes. 

The whole thing is making me want to dust off my Blur and Weezer albums again. Goodhood seems to mix sort-after premium brands with uber-cool cult and streetwear really well, it's not how I would normally wear things but it's acting and a great source of inspiration on these bleak grey days up north.